When companies are struggling, many of them resort to cutting advertising and marketing costs. That kind of thinking seems to many executives a relatively quick and harmless fix. But that kind of decision making really might hurt a company/brand in the long run.

During tougher economic times, it is not time to cut marketing, but time to re-think marketing.

Actually reaching consumers requires an extraordinary level of innovation. Guerrilla or non-traditional communication/marketing has emerged as a new concept that many big agencies are desperately trying to figure out. Guerrilla and non-traditional strategies and tactics exist in many forms and are designed to reach specific consumer sub-segments in highly credible ways. We can help, just ask.

http://www.guerrillacomm.com

Services range from "basic marketing plans" to "complete marketing campaigns."

For more info: herbert at guerrillacomm dot com