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Re: Looks like Ironman is switching from Gatorade Endurance to Mortal Hydration for US races [DrAlexHarrison]
DrAlexHarrison wrote:
rrheisler wrote:
But, long story short -- Gatorade is killing the endurance formula, and is focusing all their marketing / events model on "traditional" sports marketing as opposed to anything in the run / triathlon world. That and new products, such as their Gatorade water. So they exited, stage right.

Bingo. *triggers knee jerk to leap up on soapbox*

We're coming for you there, too, Gatorade. Settle into your role for now; the convenience store lifestyle beverage for serving at birthday parties and to the guy watching (but not playing) football and grilling cheesedogs with his buddies or eating chips watching the Final Four.

I so look forward to bringing the combo of software, hardware, and education to bear on Gatorade's enormous market cap in that arena, too.

*stepping off soapbox and takes off evil villain mask*

Y'all can enjoy this vid we just did on Gatorade Endurance, if you're curious what exactly you're about to be missing out on. Just posted it.




We'll do Mortal next.

Pretty fair video. I think if you like the taste of the gatorade stuff it would be decent to add in some extra sugar and sodium citrate on your own to top it off and still get some of the flavors. The reason why I think perhaps it's a little unfair is how quickly you dismissed the addition of maltodextrin or potassium. I like using maltodextrin because it's not as sweet, but still adds carbs. From a performance side, I've assume it's helpful because it has such a high glycemic index. Is there a reason to dismiss it?

Similar question on potassium. Why dismiss it? Are you saying it's not helping as much as sodium so it's not necessary? Or not helping at all? This is the old wives tale side of me, but there's the whole potassium reduces headaches advice I've grown up with my whole life. It's pretty common for long endurance events for people to get a headache, so I'd assume that potassium could be beneficial here. At a minimum, does it hurt to add? If so, why not add it? Would you be opposed to adding potassium citrate in a home made mix?
Last edited by: Lurker4: Apr 19, 24 15:21

Edit Log:

  • Post edited by Lurker4 (Dawson Saddle) on Apr 19, 24 15:21
  • Post edited by Lurker4 (Dawson Saddle) on Apr 19, 24 15:21