This is dumb only because Mortal is DUMB for Ironman.
Repeat after me, "Don't drink diet drinks in an endurance race."
Just don't.
Is there anyone, ANYONE?!? who ever said in an Ironman, "I would like my drink to taste even sweeter than it actually is with less carbs to go with it."
If you want less carbs in your drink, that's fine. I can see that case being made. But why in the world would you want to it to taste extra sweet?
And why would you want a substance added to your endurance drink that is effectively dehydrates you and make you want to avoid taking in more carbs?
If Ironman said their races were now all self supported and had no nutrition I'd deal with it. No big deal.
It's the complete tone deaf nature of this move. It makes no sense for Ironman to supply a drink like this.
I don't often criticize Ironman. Usually, I'm opposed to the rabid critics against IM. But IM just made a deal for a product to be supplied to their customers that's actually detrimental. Not because they think it's the best move for their customers. Not because they had no other options; but they are giving their customers a knowingly inappropriate product because they are getting paid. It's not a question of not being the best product. Not everything has to be the best. But the product is just wrong. Seriously, if IM said had a meeting with a potential new sponsor to replace Coke with Diet Pepsi, I'd hope the marketing people in the room would understand their product and customers enough to know that it's just the wrong thing to offer them.
This lacks integrity. I feel bad for Mortal as they are just trying to promote their product. But it's the wrong market. If anyone DOESN'T need a diet drink it's someone currently engaged in 4-17 hours of continuous exercise.
Repeat after me, "Don't drink diet drinks in an endurance race."
Just don't.
Is there anyone, ANYONE?!? who ever said in an Ironman, "I would like my drink to taste even sweeter than it actually is with less carbs to go with it."
If you want less carbs in your drink, that's fine. I can see that case being made. But why in the world would you want to it to taste extra sweet?
And why would you want a substance added to your endurance drink that is effectively dehydrates you and make you want to avoid taking in more carbs?
If Ironman said their races were now all self supported and had no nutrition I'd deal with it. No big deal.
It's the complete tone deaf nature of this move. It makes no sense for Ironman to supply a drink like this.
I don't often criticize Ironman. Usually, I'm opposed to the rabid critics against IM. But IM just made a deal for a product to be supplied to their customers that's actually detrimental. Not because they think it's the best move for their customers. Not because they had no other options; but they are giving their customers a knowingly inappropriate product because they are getting paid. It's not a question of not being the best product. Not everything has to be the best. But the product is just wrong. Seriously, if IM said had a meeting with a potential new sponsor to replace Coke with Diet Pepsi, I'd hope the marketing people in the room would understand their product and customers enough to know that it's just the wrong thing to offer them.
This lacks integrity. I feel bad for Mortal as they are just trying to promote their product. But it's the wrong market. If anyone DOESN'T need a diet drink it's someone currently engaged in 4-17 hours of continuous exercise.