I'm sure everyone wants to talk about this still...
But the CEO discussed concerns here:
https://open.spotify.com/...bucLRGSUyRbGNrmsOZPA
Their approach is basically that you should fuel with Maurten and hydrate with them.
Fair enough if that's your strategy, but leave out the stevia.
Then she says the stevia makes you want to drink more of it so you don't dehydrate. Hmmmm, hard pass.
So Stevia, a known dehydrator, that only contributes to sweet-mouth fatigue is added to make you want more?
If she wants to make that claim, better back it up. I can back up the opposite:
"To date, there is no strong evidence that low- and no-calorie sweeteners, including stevia sweeteners, enhance appetite or cravings in humans,26,43 and some randomized trials have demonstrated the opposite effect—including a decrease in hunger52 and reduced dessert intake among those who drank low-calorie-sweetened " (citations at url)
https://foodinsight.org/...Dcalorie%2Dsweetened
No the reality is apparently Ironman and she thinks no one should fuel with their hydration and just grab 4 maurten gels at every aid station.
And I thought I was ambitious in what I stuff I my pockets already!?!
She does break down some math that suggests you should only need 2 extra gels to make up for what you lost not having Gatorade. I didn't do the math to check that out.
As I've said before, I do feel sorry for the minefield they've stepped in. I'm happy that IM is about to get a sponsor and I want every business to succeed in its market. But I'm just confused at how anyone thinks this is that market.
The guy with his Stanely mug in a forklift outside all day might be the ideal market here. Sitting, sweating, but not needing a crazy amount of calories.
I still can't wrap my head around any activity more calorie intensive than Ironman and match that with an intentional calorie reduction strategy.
Good luck Mortal. I won't turn my nose at the cup if I grab it by mistake, but when my gel flask runs out as I'm hitting the aid stations, I'll be back to water.
By the way, I was also a bit miffed a few years back when I jumped on a Black Friday sale of First Endurance Pro based on some pro recommendations and I noticed the damn thing had Stevia in it. Never again EFS I said. An I did just notice that First Endurance actually stopped adding Stevia at least in some brands. Good. But by then I've been making my own science concoction and not looking back.
But the CEO discussed concerns here:
https://open.spotify.com/...bucLRGSUyRbGNrmsOZPA
Their approach is basically that you should fuel with Maurten and hydrate with them.
Fair enough if that's your strategy, but leave out the stevia.
Then she says the stevia makes you want to drink more of it so you don't dehydrate. Hmmmm, hard pass.
So Stevia, a known dehydrator, that only contributes to sweet-mouth fatigue is added to make you want more?
If she wants to make that claim, better back it up. I can back up the opposite:
"To date, there is no strong evidence that low- and no-calorie sweeteners, including stevia sweeteners, enhance appetite or cravings in humans,26,43 and some randomized trials have demonstrated the opposite effect—including a decrease in hunger52 and reduced dessert intake among those who drank low-calorie-sweetened " (citations at url)
https://foodinsight.org/...Dcalorie%2Dsweetened
No the reality is apparently Ironman and she thinks no one should fuel with their hydration and just grab 4 maurten gels at every aid station.
And I thought I was ambitious in what I stuff I my pockets already!?!
She does break down some math that suggests you should only need 2 extra gels to make up for what you lost not having Gatorade. I didn't do the math to check that out.
As I've said before, I do feel sorry for the minefield they've stepped in. I'm happy that IM is about to get a sponsor and I want every business to succeed in its market. But I'm just confused at how anyone thinks this is that market.
The guy with his Stanely mug in a forklift outside all day might be the ideal market here. Sitting, sweating, but not needing a crazy amount of calories.
I still can't wrap my head around any activity more calorie intensive than Ironman and match that with an intentional calorie reduction strategy.
Good luck Mortal. I won't turn my nose at the cup if I grab it by mistake, but when my gel flask runs out as I'm hitting the aid stations, I'll be back to water.
By the way, I was also a bit miffed a few years back when I jumped on a Black Friday sale of First Endurance Pro based on some pro recommendations and I noticed the damn thing had Stevia in it. Never again EFS I said. An I did just notice that First Endurance actually stopped adding Stevia at least in some brands. Good. But by then I've been making my own science concoction and not looking back.