renorider wrote:
Clickbait technique, making its way more and more into mainstream outlets. So that IS professional copywriting these days.
The most maddening clickbait technique these days is having a clickbait headline, and then you start reading it, and it's just paragraph after paragraph of meaningless filler before you get to the who/why/what/when/where.
I assume this is to maximize some tracked metric, like how long an ad stays in the view of the reader.
But I'll get to the about the 3rd pargraph and then if I sense that tactic, it's a permanent personal ban hammer to the whole site that hosted it.