iron_mike wrote:
ClarkWGriz wrote:
This may be the norm for a good chunk of Pro's going forward as the bike industry tightens their budgets and try and manage the current crunch.
yep, i also see it as a sign of the times (in a negative way!). on the one hand i know some old-timers say that tri is in great shape - PTO, IM, superleague, challenge, etc. on the other hand, more and more events folding, shrinking uptake, older fields. and man ... how many bike companies are even trying to make tri bikes anymore? especially entry-level ones?
The pro race scene is buoyed by venture-funded entities that are not currently profitable (Super League, PTO). This is great for the pros right now, but there are real concerns about long-term viability for these revenue streams. Plus IM will pull back its pro funding if the competitive pressure ebbs.
The other parts of triathlon (bike companies, events, etc.) are seeing more pressure to the sustainability of existing, profitable models. It's not great right now, but these tend to be cyclical. For the pros the PTO $$$ are a big help in bridging through what is a big downturn is sponsor $$$. Just saw the last TTL video and Paula and Eric don't have a swim sponsor for 2024....and they are one of the top athlete brands, with good race performances and social media reach.
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